Demand & Supply Planning

Optimising your Supply Chain

If you’re in a sector or industry that has fast changing customer product demands, the chances are that you are spending a large amount of time trying to understand your customers. The outcome is deceptively simple – keep just enough product on the shelf to avoid running out of stock, minimising wastage and maximising cashflow and revenue without tying your cash up in inventory.

However, in these days of uncertainty and new disruptive competitors hitting the market, being slow to react to customer moods and demand can be fatal.

So, how do you avoid becoming the proud owner of a warehouse full of obsolete stock?

Most companies follow the steps below, incorporating automation where possible:

Demand Forecasting

Extrapolate your sales history, incorporating seasonality, product and geographic clustering.

Demand Planning

Factoring in constraints to future sales such as product ranging, weather, supply logistics (shipping) and store outages.

Stock Allocations

Finally adding on the effects of product and price promotions to give the actual stock allocation.

All of this takes a large amount of time and if you are using a disjointed process, is near impossible to get the level of accuracy needed.

This is where Cornerstone can help. Our Demand and Supply Forecasting solutions leverage industry leading software, bringing all three steps together and automating the process.

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